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11am UK time
Panel: Designing your business for neurodivergent customers
IdeasFest · Launch Pad stage
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Collette Easton
ADHD coach, author & workplace neurodiversity specialist
Collette Easton is an Association for Coaching-accredited coach, author and speaker who works with ADHD CEOs, senior leaders and the organisations that employ them. A three-time founder who was diagnosed with ADHD at 49, she wrote The ADHD Tribunal Files after analysing 475 British employment tribunal judgments, combining two decades of leadership experience with research into how workplace systems affect neurodivergent people.
Overview
Collette Easton works on ADHD at work, from both sides of the desk. She coaches leaders who run on an ADHD brain, and she trains the organisations that employ them, backed by original research she publishes free.
Most organisations still run on systems built for one kind of brain: constant interruption, vague communication, artificial urgency, one size fits all. When someone can’t keep up, we call it a people problem. Her argument is that it is usually a design problem, and that claim sits at the centre of the coaching, the training and the research alike.
She was diagnosed with combined-type ADHD in October 2022, at 49, after a ten-month wait for assessment, prompted by her son’s struggles at school.
Book a conversationBackground
- Built and sold three companies across roughly twenty years.
- Client Services Director at NetRank, one of the UK’s earliest SEO agencies, with clients including RBS, NatWest, Audi and VW Commercial Vehicles. Acquired by LBi in 2007.
- CEO of Yard Digital, 2021 to 2024. Grew the business by £1m in year one and £1.5m in year two, and sold the analytics division in 2024.
- Accredited with the Association for Coaching
- APMG-accredited Neuroscience for Change Management Practitioner
- First-party ADHD tribunal researcher
Upcoming events with Collette Easton
OnlineFree
11am to 12pm UK time
Neurodiversity in the workplace: managing risk, unlocking potential
Employment Law Insights for Today's Workplace · Hosted by Emily Yeardley, with Collette Easton
Featured eventOnline£95
10:30am UK time
Not lazy, not careless, not aggressive: what three research programmes tell us about ADHD and the workplace
Collette Easton
More from Collette Easton
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The ADHD Tribunal Files
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Talks Collette Easton gives
Aren’t we all a little bit ADHD?
The signature talk, first given at BrightonSEO in Spring 2026. Offered three ways: a conference keynote for a big room, an in-house session for a leadership team that pairs with the Human OS Audit workshop, or a webinar for distributed teams and communities.
The £8,500 Mistake
A separate keynote for employers, 60 to 90 minutes, framed as risk management rather than a DEI session.
Services
For individuals
- 1:1 coaching for leaders with ADHD. Twelve one-hour sessions, fortnightly, across about six months, online. Executive coaching for someone who happens to have ADHD, not ADHD coaching: emotional regulation, rejection sensitivity, and shortening recovery time after a bad hour.
- ADHD coaching for senior leaders. Same shape and cadence, pointed at masking, dodged admin, and redesigning a role so the brain becomes the engine rather than the obstacle.
For organisations: the Human Operating System
- The keynote. “The £8,500 Mistake”, 60 to 90 minutes for a conference or all-hands.
- The Human OS Audit workshop. Up to 10 leaders, four modules, with three months of monthly clinics included.
- The Human OS Surgery. Monthly manager clinics where managers bring live situations, plus an open cohort for smaller organisations.
- ADHD talent coaching. Group and 1:1 coaching for ADHD employees themselves, focused on self-advocacy.
- The Three Moments. A self-serve toolkit of three documents: a disclosure protocol, a pre-sanction checklist and an adjustments decision log.
- Candid Chat. A conversation framework with one shared signal anyone can invoke, plus a leadership-signed guarantee that using it carries no consequences. Available as a Launch Pack, a guided pilot or a full 90-day rollout.
Free, no email required
- ADHD Management Risk Audit. 21 questions, about ten minutes, scored on screen.
- Conversation audit. 16 questions, about eight minutes.
- Orbit OS Diagnostic. Fourteen axes scored across work and home.
- “Both Sides of the Desk”. A nine-chapter book, free to read online. About an hour end to end, or ten minutes if you read only the summary boxes.
- The research. The full report as a PDF, plus the case index as a CSV.
Testimonials
Around ten short testimonials, mostly from BrightonSEO attendees and workshop participants, grouped under a heading about what stays with people.
- The most impactful thing they had seen at a conference in a long time.BrightonSEO attendee
- Left feeling seen and recognised, rather than informed.Workshop participant
- Gave them new clarity for their own ADHD clients.Consultant
- Changed how they think about collaboration and adapting to different working styles.Conference attendee
- Referenced her session in their own talk the next morning.Fellow speaker
Testimonials are attributed by role rather than by name. The phrase “the mask pays the bills” came from a client, and now runs across her work.
Research
The ADHD Tribunal Files, published 9 July 2026
The first complete analysis of every published ADHD employment tribunal judgment in Britain. All 480 unique decisions were indexed from the GOV.UK database and 475 full judgments retrieved, 99% of them, each coded against a controlled schema covering claims, outcomes, awards, disability findings, ADHD traits and management behaviours.
The headline finding: outcomes track manager behaviour, not claimant condition. Where a judgment records clean management practice, employers won four cases in five. Where nobody considered the disability before acting, claimants won nearly three in four.
- 475judgments read and coded
- 259genuinely about ADHD. Keyword searches overstate volume by roughly 2x
- 12 → 72core cases a year, 2020 to 2025: a six-fold rise
- £20,786median award; largest £3,780,587
- £8.5k–£50k+defence costs, borne win or lose
- 39%claimant success rate at merits hearings
The Four Misreads
- Inattention and detail errors, read as carelessness. 114 cases, more than any other.
- Task initiation problems, read as laziness. 63 cases.
- Emotional dysregulation, read as aggression. 59 cases.
- Lateness, read as disrespect. 23 cases.
Mishandled grievances top the list of what loses cases for employers (59), followed by performance management without adjustments and no evidence of manager neurodiversity training. Where that last appears, claimants won 70% of the time. In every verified case where a formal process carried on after an ADHD disclosure, the employer lost a connected claim; she calls the fix the Disclosure Pause. The reading and coding was AI-assisted and she says so plainly: an independent verification pass checked 18 case-level claims, confirming 10 exactly and correcting 8 for nuance, and one early finding that did not survive verification was published as a correction. The report is free, ungated and reusable with attribution.
Read the full researchPricing
- 1:1 executive coaching£4,200 for twelve sessions, or £350 a session, or £700 a month
- The Three Moments toolkit£295, one organisation licence
- Candid Chat Launch Pack£95, reduced from £295
- Webinar, 1 October£95, includes two toolkits
- All audits, the research and the bookFree, no email required
The keynote, the Human OS Audit workshop, monthly manager clinics, ADHD talent coaching and the Candid Chat pilot and rollout are quoted on enquiry. Whatever you pay for the Candid Chat Launch Pack credits in full toward a guided pilot, and engagements are priced whole so there is nothing to renegotiate later.
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