Panel: Designing your business for neurodivergent customers
IdeasFest · Launch Pad stage
What it is
One in five of your customers is neurodivergent, and most businesses have never once built with them in mind. Busy websites, checkouts that punish a wandering mind, marketing pitched at exactly one kind of brain. The businesses fixing this aren't doing it to be kind, they're doing it because it widens the market and the sales follow. This session takes neurodiversity out of the HR handbook and puts it where founders actually think, which is growth. A practical, no-guilt look at the one in five you're accidentally shutting out, the small changes that widen your market, and why designing for difference is just better design.
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Last checked 17 August 2026. Details can change; the organiser’s page is always the source of truth.
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